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Beccatron Studios » Portfolio

Identity & Web Design for Ulster People

Ulster People for Justice & Democracy
March 30, 2017
flier, graphic design, identity, logo, web

A Bernie-inspired logo and look for a grassroots poltical group.

Ulster People for Justice & Democracy evolved out of the grassroots network of Bernie 2016 volunteers in Ulster County, NY. To represent the group’s roots in the Sanders campaign— without reducing the movement to a single candidate— the logo uses the symbolism of a bird soaring to the left.

Ulsterpeople.org features a custom, responsive WordPress theme and additional features to support organizing work, including a custom post type for “actions” that have a deadline, and a third-party events plugin. Actions, blog posts, and events all auto-publish to Facebook, and the site integrates with Action Network via embedded forms.

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In both print and web, Ulster People’s platform is illustrated by icons.

Different variations of the logo are used for buttons, banners, and leaflets.

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