Ulster People for Justice & Democracy evolved out of the grassroots network of Bernie 2016 volunteers in Ulster County, NY. To represent the group’s roots in the Sanders campaign— without reducing the movement to a single candidate— the logo uses the symbolism of a bird soaring to the left.
Ulsterpeople.org features a custom, responsive WordPress theme and additional features to support organizing work, including a custom post type for “actions” that have a deadline, and a third-party events plugin. Actions, blog posts, and events all auto-publish to Facebook, and the site integrates with Action Network via embedded forms.
In both print and web, Ulster People’s platform is illustrated by icons.
Different variations of the logo are used for buttons, banners, and leaflets.